indoorDIRECT produces theBITE, a hosted magazine-style show, featuring short bites of entertainment that include segments from sports (basketball, football, baseball, golf, tennis, auto racing and extreme sports), entertainment (clips and behind the scenes footage from movies, television and video games), music (music videos, interviews and backstage footage from top music acts to small independent bands), and lifestyle content (morning show segments, product reviews, seasonal shopping tips and travel and leisure reviews). Each show is updated weekly.
In addition to always keeping our content fresh, the shows run seasonal themes (Valentines Day, Mother’s Day, Earth Day, etc.) that keep the content current and topical. We also customize content to the geographic and demographic variations of certain areas, which makes the content even more relevant.
But the content on the main screen is only part of the story. indoorDIRECT also features live ticker updates and a weather and time module, both of which are available for sponsorship.
A network is only successful if people are watching.
To Americans, eating and watching programming is nothing new. Remember TV dinners? Well, now that more Americans are eating out – in QSRs, specifically – we’ve brought the programming to them. Nielsen has already reported that a large majority of consumers in our restaurants watch the network, like what they’re watching, think it’s a smart way to advertise and are more likely to take action after seeing the ads we feature.
In other words, we hit them right where they eat.